Case studies
Elevating Blanc Bridal Salon’s Brand Identity Through Website and Logo Redesign
Client : Blanc Bridal Salon
Services provided:
- Website Design
- Conversion Optimization
- Logo design
The Challenge
Blanc Bridal Salon, a high-end bridal makeup and hairstyling service, sought our help to rejuvenate their brand image through a complete website and logo redesign. As their business expanded, they needed a digital presence that truly reflected the luxury experience they offer to their brides.
Blanc Bridal Salon is a premium bridal makeup and hairdressing salon based in Los Cabos, Mexico. Specializing in creating flawless bridal looks, Blanc caters to brides looking for a luxury experience on their special day. While their service quality was unmatched, their digital presence didn’t align with the high-end, luxury brand they wanted to project.
When Blanc Bridal Salon approached us, they were struggling with two main issues:
1. Outdated and Unprofessional Logo:
The salon’s logo didn’t reflect the elegance or premium quality that Blanc Bridal Salon offered. It was not scalable, meaning it didn’t work well across various platforms or mediums. Moreover, it lacked the polished, refined aesthetic typically associated with luxury brands.
2. Website Misaligned with Luxury Branding:
The previous website design was outdated and failed to convey the luxury experience Blanc Bridal Salon provided. Visitors didn’t get a sense of the salon’s high-end services, and the homepage, in particular, lacked the essential elements necessary to keep visitors engaged. This led to high bounce rates and missed opportunities for conversion. Additionally, the website’s structure didn’t encourage engagement or lead conversion.
The Solution
1. Logo Redesign: Building a Luxury Brand Identity
We started with a comprehensive logo redesign, aiming to create a mark that embodied elegance and professionalism. Key aspects of the new logo include:- Timeless Design: The redesigned logo features a minimalist yet sophisticated design, using clean lines and a subtle yet luxurious font to communicate a high-end experience.
- Scalability and Versatility: We ensured the new logo was scalable, maintaining its integrity whether displayed on large-format prints like signage, or smaller formats like business cards and social media profiles.
- Modern and Refined Aesthetic: By incorporating a monochromatic color palette with hints of gold accents, the logo now projects the elegance expected from a luxury bridal salon.
2. Website Redesign: A New Digital Experience
We revamped Blanc Bridal Salon’s website to better reflect their luxury brand positioning. Our main objectives were to improve the user experience and ensure the site projected a sense of exclusivity and professionalism.
Homepage Overhaul: Following Best Practices for Conversion
Using guidance from our blog, “What to Put on a Website Homepage: 7 Must-Have Elements”, we redesigned the homepage with a focus on improving conversions. Key elements we integrated include:
- Clear Value Proposition: We created a bold, prominent headline that clearly communicated Blanc Bridal Salon’s core service—luxury bridal hair and makeup—right above the fold.
- Stunning Visuals: High-quality images of real brides styled by Blanc were used to create an emotional connection with visitors, showcasing the salon’s expertise and luxurious results.
- Easy Navigation & CTA Placement: We simplified the navigation to make it easier for users to explore the salon’s offerings. We placed strategic, prominent calls to action (CTAs) such as “Book a Consultation” and “View Our Services” throughout the homepage to guide users toward taking action.
- Services Overview: We included a visually appealing services section on the homepage, briefly highlighting the various packages Blanc offers, with a link to detailed pages for each.
- Client Testimonials: Testimonials from past brides were integrated into the homepage to build trust and provide social proof of the salon’s exceptional service.
- Contact Information: We made it simple for users to contact Blanc Bridal Salon by adding a visible “Contact Us” buttons.
Before:
After :
The website and logo redesign for Blanc Bridal Salon were vital steps in aligning the company’s brand with their luxury bridal services. By creating a cohesive, polished identity and ensuring the website provided a smooth, informative, and visually appealing experience, we helped Blanc Bridal Salon solidify their standing as a premium bridal beauty provider. If your brand is ready for a transformation that elevates your online presence, reach out to us today.
